Your Brand Works Hardest When Nobody's Watching Why building a brand matters more than your next campaign Most small business owners are pretty good at measuring marketing. Click-through rates, cost per lead, return on ad spend. The numbers feel so...
When to Go Direct vs. Indirect in 2026: A Complete Decision Framework for Scaling Revenue Navigating the complex landscape of sales channels in 2026 requires a clear decision framework. Knowing when to go direct versus indirect will empower your business to scale revenue more effectively. ...
Why Channel Conflict Is a Leadership Problem, Not a Partner Problem After three decades in the consumer electronics (CE) channel—spanning everything from the era of Protocol converters, printservers to today’s connected, smarthome devices, I can say with confidence th...
Why Most Go-To-Market Strategies Break at the Channel Level, and how to fix them. In today's competitive business landscape, a solid go-to-market (GTM) strategy is essential for launching products, reaching customers, and driving revenue. At its core, a GTM strategy outlines how a ...
tado° Hydronic Balancing is now available tado°, the European leader in intelligent home energy management, today announces the roll-out of its new digital Hydronic Balancing feature. Available immediately across Europe, this update provides ...
How to bring a new Brand to market with a clear Channel Strategy Launching a new brand is exciting, but it’s also one of the most critical phases in a company’s journey. A strong product or service is not enough—success depends on how effectively you design your go...
Developing a Channel in a New Region or Country How to Build a Successful Channel Strategy in the EU: A Step-by-Step Guide by 360°strategies Expanding your business into the European Union (EU)? Whether you're a non-EU company entering the Si...
tado° connects its 1 millionth home and saves customers energy worth €870 million More than 5 million smart thermostats have been installed and tado° customers have saved an estimated 8.5 million Megawatt Hours in energy worth €870 million That is enough energy to be able to drive ...
"Direct vs. Indirect Channels: Which is Right for Your Business?" In today’s fast-paced marketplace, choosing the right channel strategy is critical to reaching your customers effectively and driving sustainable growth. Whether you're a startup launching a new produ...
EU moves to curb influx of unsafe products The European Parliament has adopted new proposals to manage the growing influx of substandard and unsafe cheap products into the European Union, from non-EU online stores. Currently, 12 million small ...
Yeelight PRO signs Strategic Distribution Deal with Viertron to Expand Smart Lighting Solutions in Europe Yeelight PRO , a global leader in professional smart lighting solutions , proudly announces the signing of a strategic distribution agreement with Viertron , a distinguished distributor of premium aud...
Striking the Balance: Offline vs. Online Strategies for Building a Resilient Brand In today’s hyper-connected world, brands face a critical decision: should they focus their efforts on offline or online strategies, or find a way to integrate both? The debate between offline and onli...