How to bring a new Brand to market with a clear Channel Strategy Launching a new brand is exciting, but it’s also one of the most critical phases in a company’s journey. A strong product or service is not enough—success depends on how effectively you design your go...
Developing a Channel in a New Region or Country How to Build a Successful Channel Strategy in the EU: A Step-by-Step Guide by 360°strategies Expanding your business into the European Union (EU)? Whether you're a non-EU company entering the Si...
tado° connects its 1 millionth home and saves customers energy worth €870 million More than 5 million smart thermostats have been installed and tado° customers have saved an estimated 8.5 million Megawatt Hours in energy worth €870 million That is enough energy to be able to drive ...
"Direct vs. Indirect Channels: Which is Right for Your Business?" In today’s fast-paced marketplace, choosing the right channel strategy is critical to reaching your customers effectively and driving sustainable growth. Whether you're a startup launching a new produ...
EU moves to curb influx of unsafe products The European Parliament has adopted new proposals to manage the growing influx of substandard and unsafe cheap products into the European Union, from non-EU online stores. Currently, 12 million small ...
Yeelight PRO signs Strategic Distribution Deal with Viertron to Expand Smart Lighting Solutions in Europe Yeelight PRO , a global leader in professional smart lighting solutions , proudly announces the signing of a strategic distribution agreement with Viertron , a distinguished distributor of premium aud...
Striking the Balance: Offline vs. Online Strategies for Building a Resilient Brand In today’s hyper-connected world, brands face a critical decision: should they focus their efforts on offline or online strategies, or find a way to integrate both? The debate between offline and onli...
Why Outsourcing Your Sales Team is the Smart Way to Grow in Europe Why Outsourcing Your Sales Team is the Smart Way to Grow in Europe Expanding your business into Europe is exciting but tricky. Each country has its own language, culture, and rules, making it hard to ...
Unlock 7 Proven Strategies to Accelerate Channel Development Success StIn today’s competitive business landscape, building a robust channel development strategy is critical for sustainable growth. Whether you’re a startup looking to scale or an established company aimi...
Brand Development in a Competitive Landscape: Strategies for Standing Out. In today’s fast-paced and crowded marketplace, building a strong brand is more challenging—and more critical—than ever. With consumers bombarded by countless choices, effective brand development can d...