Marcel Visser Why Using a Sales Agent Boosts Your Business in 2026 In 2026, leveraging a sales agent can be the game-changer your business needs to stay competitive. Discover why partnering with a sales expert could be the strategic move to accelerate growth this yea...
Marcel Visser How to Choose the Right Sales and Marketing Agency Choosing a sales and marketing agency is one of the highest-leverage decisions a growing business makes, yet most companies spend more time vetting a new hire than vetting the partner who will represe...
360strategies How to Build Trust-Driven Partnerships That Generate Predictable Revenue Why Trust Is the Foundation of Profitable Business Partnerships In an era where collaboration defines market success, trust transforms transactional relationships into strategic alliances that consist...
360strategies Digital Marketing vs Traditional Marketing: What Really Sets Them Apart? Digital Marketing vs Traditional Marketing: What Really Sets Them Apart? For decades, marketing leaders faced a fairly simple choice: buy space in a newspaper, book a TV slot, or print a flyer. Today ...
Marcel Visser Why Traditional Sales Funnels Are Broken in 2026 Why Traditional Sales Funnels Are Broken and How to Fix Them in 2026 The traditional sales funnel made sense for decades. Buyers moved in a straight line from awareness to purchase, and sales teams co...
Marcel Visser How to Build a Scalable Sales and Marketing Infrastructure from Scratch How to Build a Scalable Sales and Marketing Infrastructure from Scratch Building a business without the right sales and marketing infrastructure is like constructing a skyscraper on a shaky foundation...
360strategies Your Brand Works Hardest When Nobody's Watching Why building a brand matters more than your next campaign Most small business owners are pretty good at measuring marketing. Click-through rates, cost per lead, return on ad spend. The numbers feel so...
360strategies When to Go Direct vs. Indirect in 2026: A Complete Decision Framework for Scaling Revenue Navigating the complex landscape of sales channels in 2026 requires a clear decision framework. Knowing when to go direct versus indirect will empower your business to scale revenue more effectively. ...
Marcel Visser Why Channel Conflict Is a Leadership Problem, Not a Partner Problem After three decades in the consumer electronics (CE) channel—spanning everything from the era of Protocol converters, printservers to today’s connected, smarthome devices, I can say with confidence th...
Marcel Visser Why Most Go-To-Market Strategies Break at the Channel Level, and how to fix them. In today's competitive business landscape, a solid go-to-market (GTM) strategy is essential for launching products, reaching customers, and driving revenue. At its core, a GTM strategy outlines how a ...
Marcel Visser How to bring a new Brand to market with a clear Channel Strategy Launching a new brand is exciting, but it’s also one of the most critical phases in a company’s journey. A strong product or service is not enough—success depends on how effectively you design your go...
360strategies Developing a Channel in a New Region or Country How to Build a Successful Channel Strategy in the EU: A Step-by-Step Guide by 360°strategies Expanding your business into the European Union (EU)? Whether you're a non-EU company entering the Single M...
